Marketing DNA

Yesterday I visited my friends at the University of Southampton - to talk about the promotion and content of the web analytics component of their Building Customer Insight course.

Read more...

Web Analytics Lecture

It all went rather well. Despite the 0500h start and the nightmare journey down to Southampton that meant that I only arrived just before nine o-clock.

I spent two hours talking through a first introduction to Web Analytics - A 'Web Analytics 101' if you will.

Here is the presentation that I used - it's mostly made it through the converstion to flash in once piece.

Use here or open.

References used in the presentation :

Glossary of WA terms : http://www.sclanalytics.com/resources/glossary

Web Analytics on Wikipedia : http://en.wikipedia.org/wiki/Web_analytics (not everything is correct, but it's a reasonable read)

Web Analytics the Nokia Way : http://tinyurl.com/224szr (a guide to the use of KPI's within a large organization)

Web Analytics Princess : http://www.marianina.com (a blog, not just WA, but many insightful things.)

Avinash Kaushik : http://www.kaushik.net (another blog from the respected WA evangelist.)

Back To School

It looks like I'm going back to school, except this time I'll be the chap at the front of the room waving his hands around.

I have been asked to present the Web Analytics section of the 'Consumer Metrics' module that is part of a couple of the University of Southampton's school of Management MSc programmes.

More information, links, comments and stuff will follow - but at some point I need to settle down and put the slides together for the session.

The department is lauunching a blog :

http://thirstforknowledge.wordpress.com

Also, references :

http://www.management.soton.ac.uk/StudyOpportunities/pg-ft/marketing-analytics.php

http://www.soton.ac.uk/postgraduate/pgstudy/programmes/2007/management/msc_marketing_man.html